Privacy Policy

1. Scope of This Policy

This Policy applies to personal information we collect directly from you, automatically through our website, and from service providers or partners involved in fulfilling a request.

This Policy does not govern the independent privacy practices of vehicle owners, chauffeurs, property hosts, aircraft operators, yacht operators, payment processors, travel portals, insurance providers, security providers, or other third parties. Their own privacy notices and agreements may apply.

2. Information We Collect

Information you provide

Depending on your request, we may collect:

• Name, email address, telephone number, mailing address, and preferred contact method.
• Pickup and destination addresses, travel dates, flight details, itinerary, passenger or guest count, luggage information, accommodation preferences, and occasion details.
• Company, organization, job title, event, delegation, or corporate account information.
• Vehicle, aircraft, yacht, property, chauffeur, concierge, dining, security, accessibility, child-seat, or other service preferences.
• Messages, notes, special instructions, feedback, and communications with our team.
• Identity, driver eligibility, insurance, payment, or verification information when required for a specific transaction.

Information collected automatically

When you use the website, we and our technology providers may collect device and usage information such as IP address, browser type, operating system, pages viewed, links clicked, approximate location derived from IP address, referral source, date and time of access, and cookie or similar identifiers.

Information from third parties

We may receive information from booking, customer relationship management, communications, analytics, payment, fraud-prevention, vehicle, travel, property, aviation, yacht, concierge, affiliate, or referral partners when necessary to respond to or fulfill your request.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and evaluate service availability.
• Prepare estimates, quotes, itineraries, recommendations, agreements, and confirmations.
• Coordinate vehicles, chauffeurs, airports, private terminals, aircraft, yachts, properties, vendors, hospitality, security, and concierge services.
• Process payments, deposits, refunds, authorizations, identity checks, and transaction records.
• Communicate about a request, reservation, schedule, change, cancellation, support matter, or service update.
• Operate, maintain, secure, personalize, and improve our website and services.
• Prevent fraud, misuse, security incidents, prohibited activity, and violations of agreements.
• Comply with legal obligations, enforce our rights, resolve disputes, and maintain business records.
• Send marketing communications where permitted and subject to your choices.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers: website hosting, forms, customer relationship management, communications, cloud storage, analytics, cybersecurity, payment, accounting, document, and administrative providers.
• Booking and fulfillment partners: vehicle providers, chauffeurs, transportation companies, aircraft operators, charter brokers, yacht operators, property hosts, concierge vendors, event providers, security providers, and other parties needed to evaluate or perform a request.
• Professional advisers: attorneys, accountants, insurers, auditors, consultants, and risk-management providers.
• Legal and safety recipients: regulators, courts, law enforcement, emergency services, or other parties when required by law or reasonably necessary to protect rights, safety, property, or security.
• Business transaction recipients: a buyer, investor, lender, successor, or adviser in connection with a proposed or completed merger, financing, acquisition, sale, restructuring, or transfer of business assets.
• With your direction or consent: any recipient you ask us to contact or authorize us to involve.

We do not knowingly sell personal information for money. Some uses of analytics, advertising, or similar technologies may be treated as a “sale,” “sharing,” or targeted advertising under certain privacy laws. Where applicable, you may exercise an opt-out right as described below.

5. Cookies and Similar Technologies

Our website and embedded tools may use cookies, pixels, scripts, local storage, and similar technologies to operate forms and site features, remember preferences, measure website traffic, understand usage, protect against fraud, and improve performance.

You may manage cookies through your browser settings. Blocking cookies may affect the availability or operation of certain website features, including embedded forms. Where required, additional cookie choices may be presented through a consent or preference tool.

Third-party websites or portals linked from our website may use their own tracking technologies and privacy practices.

6. Phone Calls, Email, and Text Messages

We may contact you using the details you provide to respond to an inquiry, coordinate a service, send confirmations, request information, provide operational updates, or address support matters.

Where you consent to receive promotional email or text messages, you may withdraw that consent at any time. You may unsubscribe from marketing email through the link provided in the message. For promotional text messages, reply STOP to opt out or HELP for assistance where those commands are supported. Message and data rates may apply.

Opting out of marketing does not prevent us from sending non-promotional communications that are necessary for an active request, confirmed reservation, payment, safety matter, or legal obligation.

Calls may be monitored or recorded where permitted by law and with any notice or consent required by applicable law.

7. Payments, Identity, and Eligibility Verification

Payment-card information may be collected and processed by third-party payment processors. We may receive limited transaction information, such as payment status, amount, billing contact details, transaction reference, or card type, rather than complete card data.

Vehicle rental, private aviation, shortlet, yacht, security, and certain concierge services may require identity, age, driver’s-license, insurance, payment, fraud-prevention, background, or eligibility verification. When required, additional terms and privacy notices may apply.

8. Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, fulfill and document services, maintain business and tax records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Retention periods vary based on the type of information, the service requested, the status of the relationship, legal requirements, provider obligations, and legitimate business needs.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, transmission method, storage system, or security measure can be guaranteed to be completely secure.

9. Your Privacy Choices and Rights

Depending on where you live and the law that applies, you may have the right to:

• Confirm whether we process your personal information.
• Request access to or a copy of personal information.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to exceptions.
• Request data portability where applicable.
• Opt out of certain targeted advertising, sales, sharing, or profiling.
• Withdraw consent where processing is based on consent.
• Appeal a decision regarding a privacy request where applicable.
• Use an authorized agent where permitted by law.
• Receive equal service and not be unlawfully discriminated against for exercising privacy rights.

To submit a request, email [email protected] with the subject line “Privacy Request.” Describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may verify your identity before completing a request. We may deny or limit a request where permitted by law, including when records must be retained for legal, security, fraud-prevention, contractual, or transaction purposes.

You may appeal an eligible denial by replying to the decision or emailing the same address with the subject line “Privacy Appeal.”

10. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. A parent or legal guardian should contact us if they believe a child has submitted personal information.

Information about minor passengers or guests should be provided only by a parent, guardian, or authorized adult and only when needed for transportation, accommodation, safety, accessibility, or child-seat arrangements.

11. International Visitors and Transfers

Yankee Luxury Co. is based in the United States. If you access the website or request services from another country, your information may be transferred to, stored in, or processed in the United States and other locations where our providers or service partners operate.

Privacy laws in those locations may differ from the laws where you live. Where legally required, we will use appropriate measures for cross-border processing.

12. Third-Party Links and Services

Our website may link to third-party booking portals, payment pages, travel platforms, aviation portals, partner websites, maps, social media, or other services. We are not responsible for the privacy, security, content, or practices of those third parties. Review their policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Policy to reflect changes in our services, technology, legal obligations, or business practices. The “Last Updated” date at the top of the page identifies the latest revision.

Material changes may be communicated through the website or another appropriate method. Your continued use of the website after an updated Policy is posted is subject to the revised Policy, to the extent permitted by law.

14. Contact Us

Questions, concerns, and privacy requests may be directed to: